So you’ve recognised the power of Virtual Glasses Try-On and decided to implement them in your sales process? Good choice. But there are still some decisions you have to make and getting them wrong might come with a high price tag. App-based or web-based? Which one should you choose? The wrong choice means high costs and uncertain results and your…

To be honest, we see this a lot: An online store ready to take the next step—primed for AR and about to pounce. Ready, set… wait. Where do you go? How exactly does this work again? Sure, you can start running in any random direction. DIY until it works, tell everyone not to touch it so it doesn’t fall apart,…

A comparative guide to AR systems The journey from seed to fruit isn’t that simple. You must consider where you are now, what you need to do to get where you want to be, and how your path will shape your result. What seeds do you already have to start with? If you don’t have any seeds, where do you…

So you’ve heard the noise about 3D product configurators, but you have no idea how to choose one? You’re not the only one. The competition is fierce and it’s hard to tell the difference between various software companies.  Not to worry. By completing the Herculean task of Googling this topic, you’ve started off on the right foot.  But before we…

Virtual reality (VR) has been on the tip of people’s tongues for years as one of the new technologies transforming film, gaming, and media. But VR experiences that bring a new layer of immersion to fiction aren’t the end of the story; they’re being used in a myriad of real-world applications too, such as retail and eCommerce.   Augmented reality (AR)…

But AR isn’t just for gamers or for those interested in more immersive social media experiences. A recent McKinsey & Company survey found that 48% of respondents were interested in using AR and VR to shop online.  But to use AR effectively, retail organisations need to be able to choose the right SDK. However, each SDK provider uses different terminology…