Have you been thinking that AR needs to be complicated? It’s easy to get overwhelmed by all the flashy bells and whistles you don’t really need. But wait ‘til you hear this…. The most basic AR features like product rotation are often enough to transform your UX. Sure, basic AR is a league beyond the static images we’re all used…
You’ve been hearing the whispers; customers are talking about digital AR products. Are they expecting to find them on your website and on your app? What happens if they don’t? Loyal customers will take their business elsewhere. Your market share and revenue will be distributed to those engaging in AR and you can expect a ‘Thank you’ note from your…
Have you heard of alchemy? It’s a mysterious process that turns run-of-the-mill 2D product photos into attention-grabbing AR 3D models worth their weight in gold. But what is this ancient process and can it really grant one company immortality while banish another to the graveyard of history? It is true that this alchemy might have once been a luxury, but…
Augmented Reality (AR) services. You’ve heard about their benefits and how they work, but how does a company go about adopting them? AR services are the treasure at the end of the rainbow, but as every Indiana Jones fan will tell you, there are a lot of tricks and traps to survive on the way there. AR services can be…
So you’ve heard about AR and now you’re wondering how in the world someone goes about creating it? We know the problem. For many, it’s as though they’ve found themselves in a space race with their competition. The problem is complicated and the stakes are high. If you get it right, you’re Neil Armstrong. One small step for man, and…
It’s a well known story – an online retailer trying to increase sales, but customers are hesitant to purchase as they don’t know if that jacket, or those pair of spectacles will suit them. It’s a major challenge. You need to find a solution to this problem and find it fast. AR solutions are advancing at a rapid pace, and…
There’s a new kid on the block, have you heard? It’s the type of character that is loved by its friends and hated by its enemies. And it’s not hard to see why. People who work with 3D product visualisers offer an entirely different experience to their customers, allowing them to form a connection by providing an…
We all know the feeling – one day, you come to school, and suddenly everyone’s wearing a specific style, or listening to some music you’ve never heard before, or laughing about a movie you haven’t seen. The commerce world works the similarly.It has its own trends and falling behind doesn’t just mean feeling left out like it did in high…
There’s a revolution taking place. It’s a quiet kind of revolution, though no less impactful because the companies who miss it might just find their own life expectancy has been lowered. Brands all over the world are seizing tools provided by augmented reality (AR) shopping to improve the customer experience and increase conversions. Ignoring these new assets may mean your…
Do you know what’s outdated? Photography. Hiring the gear, booking the photographer, shipping the products from the manufacturer, ensuring the scenery is right, editing the images, uploading them to your website…product after product. Not only is this time-consuming, but it’s also extremely expensive. eCommerce companies pay up to $3000+ per day for a commercial photographer. But you don’t have to…