Virtual reality (VR) has been on the tip of people’s tongues for years as one of the new technologies transforming film, gaming, and media. But VR experiences that bring a new layer of immersion to fiction aren’t the end of the story; they’re being used in a myriad of real-world applications too, such as retail and eCommerce. Augmented reality (AR)…
You want to sell. Your customers want to buy. Somewhere down the line, things always get too complicated. The shared obstacles between you and your customer can be overwhelming on both ends: A lot of companies accept the struggle and try to make the most out of it. On the other hand, industry leaders are actually solving these problems using…
As online commerce experiences massive growth—as high as 27% a year and sales expected to reach $8.1 trillion in 2026—retailers are fighting to get a piece of that pie. One aspect of marketing and sales is quickly becoming a focus point: Differentiation. Retailers have to go the extra mile to attract consumers and make sales. To differentiate themselves, they…
But AR isn’t just for gamers or for those interested in more immersive social media experiences. A recent McKinsey & Company survey found that 48% of respondents were interested in using AR and VR to shop online. But to use AR effectively, retail organisations need to be able to choose the right SDK. However, each SDK provider uses different terminology…