We all know the feeling – one day, you come to school, and suddenly everyone’s wearing a specific style, or listening to some music you’ve never heard before, or laughing about a movie you haven’t seen. The commerce world works the similarly.It has its own trends and falling behind doesn’t just mean feeling left out like it did in high…

There’s a revolution taking place. It’s a quiet kind of revolution, though no less impactful because the companies who miss it might just find their own life expectancy has been lowered.  Brands all over the world are seizing tools provided by augmented reality (AR) shopping to improve the customer experience and increase conversions. Ignoring these new assets may mean your…

You want to sell. Your customers want to buy. Somewhere down the line, things always get too complicated. The shared obstacles between you and your customer can be overwhelming on both ends: A lot of companies accept the struggle and try to make the most out of it. On the other hand, industry leaders are actually solving these problems using…

  As online commerce experiences massive growth—as high as 27% a year and sales expected to reach $8.1 trillion in 2026—retailers are fighting to get a piece of that pie. One aspect of marketing and sales is quickly becoming a focus point: Differentiation. Retailers have to go the extra mile to attract consumers and make sales. To differentiate themselves, they…