The challenge
Close the visualisation gap
When furniture shopping moved online in 2020, competition for attention spiked, and Brosa's customer-first, innovation-led model needed its range fully digitised. Every Brosa piece is made to order, so photography could never show every configuration, colour and fabric, and a sofa that looks different in the living room is an expensive surprise.
Brosa wanted 3D and AR that was quick to deploy and simple to run: every product variation in every colour, texture and configuration, working on every device, with models true-to-life enough to reuse as 2D and 3D renders in its other marketing channels. And its own marketing team had to be able to create, edit and manage the experiences themselves.
What we built
View at Home, on every product page
Brosa started with a three-month pilot on a select set of products. Plattar built high-quality 3D replicas of each piece to suit Brosa's existing 3D content pipeline, and the 3D viewer and View at Home went into the product pages, working on desktop, iPhone and Android with no app to download.
After the pilot, Brosa and Plattar rolled the experience out across a range of product categories, all within eight weeks. Today the Brosa team:
- Publishes its own scenes. New 3D and AR product scenes go straight onto the website.
- Uses Plattar's 3D production team for cost-effective, high-quality models.
- Tries new features for richer 3D and AR experiences as they arrive.
- Works inside its existing website CMS, with no other systems needed.
- Has local support and on-demand training for new team members.
The result
Customers see exactly what they are buying
Shoppers browse every colour and configuration in 3D, then place the exact piece in their own room at true scale. For products with View at Home enabled, Brosa saw up to 400% higher online conversion, and time on page rose by 50%.
“Thanks to Plattar, customers can see all their furniture options and gain a true picture of what a product will look like in their home. The visual assets we've created brilliantly showcase the quality of the materials and craftsmanship, and allow our customers to browse every colour and configuration so they are sure they've made the right decision when they purchase. Our team saw up to 400% higher conversion in online purchases for products with the “View at Home” option enabled!”
Rushabh SanghaviChief Commercial Officer, Brosa
We'll build you a bespoke demo around your own website and your own range, the same way we built this one.
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