Large defence products, in any boardroom.

The challenge

Showing equipment that can't travel

Saab was ahead of the market in recognising it needed a more efficient, innovative sales process: one that matched its forward-looking brand, showed the complexity of its products in an impressive way, and replaced the expensive, difficult job of physically transporting and demonstrating large equipment at customer meetings and events around the world.

It needed a technology partner whose solution would have maximum visual impact, adapt to different sales settings and product specifications, and scale with the business.

What we built

A digitised sales process

In 2016 Plattar developed a branded AR application for Saab, a market first that enabled remote selling and on-the-road demonstrations. Plattar has kept evolving Saab's capabilities since, into one solution that works across devices and sales settings:

• A branded AR app for sales meetings on client sites, showing products and their configurations.
• A 3D viewer for products on the Saab website.
• Interactive 3D presentations that make key technical information accessible and easy to understand.
• WebAR touchpoints for trade shows.
• 3D content creation and management by Plattar.

To build a product scene, Saab adds a true-to-scale 3D model, then layers on annotations, media, animation and AR.

The result

Any product, anywhere

From remote boardrooms to major trade shows, and home offices during COVID-19, Saab's team delivers 3D and AR demonstrations from anywhere, with no equipment to ship.