The whole range at the truck show, at real size.

The challenge

A stand only holds so many trucks

Service Bodies Australia is the leading Isuzu manufacturer of light utility service bodies in Australia. Moving vehicles to events and to customers is expensive, and even then a stand only shows a small part of the range and what it can do.

What we built

The showroom, brought to the show

For the launch of its Canopy X range at the Brisbane Truck Show, SBA's sales team used Plattar AR to show its service bodies installed on a range of Isuzu trucks, at real-life scale:

• Open storage compartment doors to show the fit-out.
• View features up close, at full size.
• Configure options live with the customer.

The same tool works well beyond the show floor. It puts SBA's service bodies in customers' own driveways, wherever they are.

The result

Every body, in front of every customer

Visitors to the show, and customers worldwide, see SBA's work-ready service bodies at full size, without the cost of moving vehicles around the country.