The challenge
Products too big for the showroom
Spa World takes innovation seriously, and one pain point has always been the size of its products. Manufacturing, displaying and photographing every spa and its variations in a showroom or catalogue simply isn't cost-efficient, so customers could not always try before they buy, or know how a spa would look at home.
With consumers now used to making large purchases online, Spa World needed to let customers see a spa in their own space without travelling to a store, and to show its full range online in every look, colour and configuration.
What we built
Configure, view, experience
Together with its digital marketing agency, Spa World partnered with Plattar so customers can experience their spa in 3D, at true scale and specification, in the context of their own home. A 3D configurator lets them choose and personalise their spa intuitively, and it is integrated with Spa World's ecommerce systems, with 3D on each product page. It lets Spa World:
- Show every spa in its range in realistic 3D, and in the customer's space with AR.
- Show every configuration, look and colour in high-quality 3D.
- Run the platform itself, with simple implementation, minimal maintenance and easy upgrades.
- Scale in step with the return, adding products as the results justify them.
- Spend less time troubleshooting configurations, and more on the overall customer experience.
The result
More engagement, less photography
Conversion lifted by 134%, and one platform for high-quality 3D renders has saved Spa World a significant investment in product photography.
“Embedding the Plattar 3D Viewer experience has dramatically increased product engagement online. Having a single platform to quickly produce high-quality 3D model renders is a great benefit and has saved us significant investment in product photography.”
Kenneth Norness Jr.Head of Global Marketing, Spa World
We'll build you a bespoke demo around your own website and your own range, the same way we built this one.
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