The challenge
Too many options for a photograph
Outdoor umbrellas come in a wide range of fabrics, shapes and sizes, and guiding customers through all of them with photography alone was a challenge for Unicrest Group. Customers also had to imagine what the shade would look like in their own space.
And as a premium brand, every visual had to carry the look its products are known for.
What we built
Every option in real time, and in the customer’s space
Unicrest Group worked closely with Plattar on a 3D and AR experience for its Shadowspec range:
- Every option in real time. Fabrics, shapes and sizes, updating instantly in 3D.
- The shade in place. WebAR puts the configured umbrella in the customer's own outdoor space, at true scale.
- Technically exact 3D. Assets that reflect the products' technical detail, right down to the screw placement, while selling their premium look.
The result
“A game changer”
Customers browse the range with confidence, see every option and see the shade where it will stand, without having to imagine it.
“A big challenge with selling outdoor umbrellas online is guiding our customers through all of the fabrics, shapes and sizes with photography alone. Plattar has given us a way to give our customers that level of experience and confidence when browsing our ranges, letting them see every option in real time, alongside the ability to see what the shade will look like in their space without having to imagine it. A game changer.”
Leilani KaikiUnicrest Group
“The team has been a breeze to work with. They've worked closely with me to ensure not only that the 3D assets accurately reflect all the technical details of our products, right down to the screw placement, but also that the assets help sell the premium look our brand is known for.”
Leilani KaikiUnicrest Group
We'll build you a bespoke demo around your own website and your own range, the same way we built this one.
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