Case studies Blog About Contact Request a Demo
An FL Bone range cooker in a kitchen, with fuel, trim and door colour options on a tablet

Industries · Appliances

Configure, visualise and buy the right appliance the first time.

Remove the guesswork around dimensions, finishes and fit. Plattar gives appliance buyers interactive 3D, configuration and AR tools to choose with confidence, so you see fewer returns and bigger baskets.

Request a Demo See it in action

The challenge

Buying an appliance is more than choosing a model.

Customers weigh size, finish, features and capacity, and increasingly, how the product will look in their home. Static product pages leave too many of those questions unanswered.

Will it fit?
Cavity sizes, clearances and door swing decide the sale. A spec table and a flat photo can't show whether the appliance works in the customer's space.
Will it match?
Stainless, black, white or integrated: finish consistency across a full kitchen suite is hard to communicate with one hero image per product.
Is it worth it?
High-consideration purchases like premium kitchen appliances need a high level of confidence to buy online.
Can we show it all?
Large catalogues with many SKUs, sizes and finishes are slow and expensive to photograph, so most variants never get shown properly.
A La Marzocco espresso machine configured in light blue on a phone in a kitchen

Configurator

Show customers exactly what they're choosing.

When a product comes in multiple sizes, finishes and configurations, one image isn't enough. Plattar turns your product data into interactive experiences that let customers explore your complete range.

The Spa World Vortex Elementa 6 outdoor sauna in a live 3D configuratorThe Spa World Vortex Elementa 6 outdoor sauna in a live 3D configurator

Loading the live configurator

Spa World's Vortex Elementa 6 outdoor sauna, live: switch the finish, check the dimensions and see it at true scale in your own space. Open full screen

See it on every device

The FL Bone Classic Deluxe 110 range cooker configurator on a tablet, a laptop and a phone
Configuring a coffee machine across devices

Appliance configurator

Switch size, finish, capacity, connectivity and placement options in real time, with every change in photoreal 3D.

A commercial fridge placed in a kitchen in AR

Kitchen suite planner

Arrange multiple appliances side by side and check finishes match across the whole suite, before anything is ordered.

A camera placed on a kitchen bench in AR

View at Home

One tap puts a true-to-scale appliance in the customer's kitchen or laundry to check dimensions, clearances and fit, with no app to download.

A washing machine with interactive feature hotspots

Demonstrate features

Animations and hotspots show how doors open, drawers slide and controls work, the details a photo can't explain.

Trusted by

Trusted by appliance and electronics brands.

Plattar has powered 3D and AR product experiences for leading brands for years, and is part of the Blippar group, the pioneer of augmented reality since 2011.

  • La Marzocco
  • Fisher Paykel
  • Beefeater
  • Fujifilm
  • Daikin
  • Skope
  • Braun
  • Smeg
  • Delonghi
  • Audio Pro
  • Lg
  • Aarke
  • Asko
  • Mitsubishi
  • Samsung
  • Nikon
  • Sunbeam
  • Nespresso
  • Sony
  • Warehouse Group

Agentic-native

Ready for agents that compare, check and buy.

Appliance shoppers already ask AI assistants which model fits, which finish matches and which is worth it. Plattar makes your range something those agents can read, compare and act on.

1

Specifications agents can trust

Plattar's secure agentic layer exposes dimensions, cavity sizes, clearances, finishes and features as actions you allow an agent to use, so it recommends the model that genuinely fits.

  • WebMCP
  • Dimensions and clearances
  • Finish matching
  • View at Home
2

Connected to your retail stack

Product data and availability stay in sync with the platforms and retailers you already sell through.

  • Shopify
  • PIM
  • Retailer feeds
  • ERP

WebMCP is one example: an emerging open standard that lets a website declare what it can do to AI agents. Plattar supports it from day one.

A SKOPE fridge placed in a commercial kitchen in AR on a tablet

SKOPE

Commercial refrigeration, shown in the customer's own venue.

SKOPE uses Plattar 3D and WebAR across its digital channels, so customers can see how refrigeration and food service products will look and work in their own establishments.

“With 3D and webAR, our customers can now showcase SKOPE products in a visually appealing and interactive way. This technology allows for realistic representations of our refrigeration and food service products, enabling end users to envision how they would look and function in their own establishments.”

Claire NorcliffeMarketing Projects Manager, SKOPE

Built for appliances

One experience. More possibilities. Greater customer confidence.

Give customers an easier way to explore your appliance range, compare models, configure options and see how products will look in their home.

Engaging experiences for high-consideration purchases.

Request a Demo

Plattar. Simple monthly fee. No locked-in commitment period.