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Shadowspec umbrellas over a deck, with shade sizes to choose from on a tablet

Industries · Complex bespoke

Turn complex product options into a simple, interactive 3D buying experience.

When every order can be different, choosing the right combination of sizes, materials, colours, components and finishes is difficult. Plattar brings complex ranges together in one 3D experience where customers configure, visualise and even place their finished product in their own space.

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The challenge

Show customers exactly what they're buying.

Bespoke products can have hundreds or thousands of possible configurations. Static photography, swatches and product diagrams can only take customers so far.

The more complex the product, the harder it is for customers to picture their final choice, while your business needs every configuration to be technically correct and commercially viable.

“A big challenge with selling outdoor umbrellas online is guiding our customers through all of the fabrics, shapes and sizes with photography alone. Plattar has given us a way to give our customers that level of experience and confidence when browsing our ranges, letting them see every option in real time, alongside the ability to see what the shade will look like in their space without having to imagine it. A game changer.”

Leilani KaikiUnicrest Group
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Configurator

Configure every detail. See the finished product.

Give customers an interactive experience where they explore every available option, configure their product in real time and see exactly how their choices come together.

The Shadowspec Serenity cantilever umbrella in a live 3D configuratorThe Shadowspec Serenity cantilever umbrella in a live 3D configurator

Loading the live configurator

Shadowspec's Serenity cantilever umbrella, live: choose the size and shape, the fabric range and the fabric, then see it at true scale in AR. Open full screen

See it on every device

The Shadowspec multi-canopy umbrella configurator on a tablet, a laptop and a phone
Choosing a helmet shell colour in the Sisley configurator

Configure every detail

Sizes, shapes, colours, materials, finishes and components, with the product updating instantly in photorealistic 3D.

A configured Evolution flight helmet in 3D

See the finished product

Every configuration brought to life, so customers understand how individual options work together before they order.

A Shadowspec umbrella placed in a garden with AR

See it in their space

WebAR places the exact configured product in a customer's home, workplace or project at true scale.

Marking out where a Shadowspec umbrella will go, three metres from the house

Guide every configuration

Product rules and compatibility logic built into the experience, so customers only select valid combinations and always get accurate product information.

Trusted by

Trusted by makers of complex, made-to-order products.

Plattar has powered 3D and AR product experiences for leading brands for years, and is part of the Blippar group, the pioneer of augmented reality since 2011.

  • Sisley
  • Shadowspec
  • Simon Curwood
  • Art Precinct
  • Torpedo7

Agentic-native

Ready for agents that configure for the customer.

As shoppers hand research and configuration to AI assistants, the products with clear, machine-readable options and rules are the ones that get recommended.

1

Rules agents must follow

Plattar's secure agentic layer exposes your options, compatibility logic and product information as actions you allow an agent to use, so it can only build valid, commercially viable configurations.

  • WebMCP
  • Compatibility logic
  • Valid combinations
  • Brand control
2

Connected to your backend

Exact configurations go straight into the order, production and quoting systems you already run.

  • ERP
  • Order management
  • Production
  • CRM

WebMCP is one example: an emerging open standard that lets a website declare what it can do to AI agents. Plattar supports it from day one.

Sisley and Acoufelt

Complex products require more than a product page.

Evolution Helmets are highly complex functional products with rigorous safety standards across aviation applications. Sisley uses Plattar to power a fully branded 3D configurator and WebAR experience, connected to its existing website and backend processes, with a foundation that scales to further ranges, including Nomex flight suits.

Acoufelt's Ammersion Visualizer uses Plattar so customers can see realistic 3D acoustic products in their own interiors, from any angle and at true scale, before they buy or specify.

Built for complex bespoke

One experience. Every possibility.

From a single bespoke product to a catalogue with thousands of possible configurations, Plattar gives brands the tools to make complexity simple, while keeping their product, brand and customer experience under control.

Built for products with thousands of options, strict rules and a brand to protect.

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